Tarte organized a trip for 29 influencers and their plus ones to travel to Dubai and use/post about their products. So, if you’ve missed the drama, or want to know who you can trust, trust me - a random girl on the internet who has too much time on her hands and no beauty endorsements to date! Let’s just say there’s been some drama within the beauty industry – so much so that Jeffree Star has risen from YouTube’s ashes and come back to honestly review makeup. Consumers have seen them using hair extensions when promoting hairspray, false lashes to accompany a miracle mascara, or using a completely different product and acting like it was another. The glass has shattered on the influencer mirage. Whether that be longer lashes (more on that later) or a golden bronze sunless tan, there’s a constant stream of videos with an overjoyed, overpaid influencer who “has stumbled across the product to change your life.” And we all believe it.īut as time goes on and TikTok influences us to the extreme, people have begun to find flaws in influencer marketing. You may be watching a full minute long video that is essentially a paid-for ad by a brand.Īnd brands will spare no expense to convince you their product does the impossible. While social media apps like the ever-powerful titan TikTok are known for their algorithm that show you specific posts based on your interests, this also means a lot of advertising goes on behind the scenes. The power of the influencer is not by accident.
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